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🚨 #Influencer ads: 43 % still hide the ā€œ#adā€ tag (UK ASA) What happened? •ASA scanned 50k+ Insta/TikTok crypto posts → 34-43 % had zero disclosure or a fuzzy ā€œcollabā€ label. The Independent Why it matters: UK law + FCA risk line are mandatory. Platforms get 48 h to purge violators; repeat sinners land on a public ā€œname-and-shameā€ list.Thinking of ā€œnative but quietā€? Forget it. #Tier1 creators want clean briefs, contracts, tax docs. Hidden plug = premium fee + risk the #shiller gets roasted. Good projects get grilled first, shady ones get ghosted.
🚨 #Influencer ads: 43 % still hide the ā€œ#adā€ tag (UK ASA)
What happened?

•ASA scanned 50k+ Insta/TikTok crypto posts → 34-43 % had zero disclosure or a fuzzy ā€œcollabā€ label.
The Independent

Why it matters:

UK law + FCA risk line are mandatory.

Platforms get 48 h to purge violators; repeat sinners land on a public ā€œname-and-shameā€ list.Thinking of ā€œnative but quietā€? Forget it. #Tier1 creators want clean briefs, contracts, tax docs.

Hidden plug = premium fee + risk the #shiller gets roasted. Good projects get grilled first, shady ones get ghosted.
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