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Crypto’s Trust Problem: What’s Holding It Back?

Even as crypto use skyrockets — possibly hitting 900M users by year-end — it’s still far from mainstream. Why? One word: Trust.

Retail investors prefer the familiar feel of traditional brokerage apps over complex DeFi platforms. That’s a huge red flag for the industry.

As TELUS Digital’s Brian Breslin puts it: “Mainstream crypto adoption hinges on prioritizing the new, non-technical customer.”

Key takeaway: To move beyond a niche market, crypto platforms must deliver better, simpler, and more human customer experiences.

#Crypto #CX #Blockchain #TELUSDigital #TrustInTech #CryptoAdoption

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