Despite rapid market growth, #crypto still struggles to reach mainstream users. The primary reason is a lack of trust due to:
1. Jargon-heavy language that alienates non-English speakers and new users.
2. Security concerns like scams and irreversible losses.
3. Opaque platform operations that reduce transparency and user confidence.
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CX (Customer Experience) as the Solution
TELUS #DigitalAssets argues that improving CX is essential to building trust:
Simplified UI/UX: Eliminate clutter, provide feedback cues, personalize the experience, and optimize for mobile.
Strong onboarding: Especially during the #BTCBreaks99K KYC process, which is often where user interest drops off.
Human + AI support: Chatbots aren’t enough—people want responsive, intelligent human help backed by AI insights.
Proactive communication: Educating users on security, privacy, and their journey builds confidence and loyalty.