Hot take:

KOL marketing is rapidly losing its edge.

> New products like boop dominate timelines, but fail to gain real market share

> Shilled tokens often get dumped quickly, like AVAX presales

> ChatGPT has lowered the barrier to content creation, flooding the space with new KOLs

> Kaito basically speedran the entire KOL lifecycle into saturation

Every space needs credible authority figures, however.

I think we’ll start to see a shift toward a more web2-like dynamic, where people look to VCs, founders, and domain experts for real insights.