BlockBeats news, on May 7, according to Business Insider, digital marketing and content delivery service provider Asset Entities (NASDAQ: ASST) announced that it has reached a definitive merger agreement with Strive Asset Management. The merged company will operate under the Strive brand, continue to be listed on NASDAQ, and become a publicly traded Bitcoin financial company. Strive CEO Matt Cole will present the deal and company strategy today at 2:15 PM EDT at the Strategy World conference. Strive Asset Management will drive Bitcoin accumulation in a value-added manner, with strategies including: planning to initially acquire Bitcoin in exchange for shares of the merged company, and providing tax-free guarantees to investors under Section 351 of the U.S. tax code; merging with companies with excess capital to acquire cash at a discount; and releasing additional leverage to accumulate Bitcoin while utilizing internal fixed income and derivatives expertise to hedge risks in innovative ways.