Binance is the stall with the brightest storefront sign.

In a month, 57.8 million visitors crowd in, with Indians leading the pack (about one-tenth), and Vietnamese and Koreans also love to join the fun. You can feel the flow of people who 'browse before buying.'

Next to it is Coinbase, a bit like an American coffee shop that only serves regulars: 70% of the customers are from the U.S., with a star-spangled banner at the entrance, and foreigners occasionally come in to try a new flavor.

Walking further, OKX and MEXC have their signs painted in vibrant colors, with Brazilians and Koreans mixed together, and you can hear Portuguese and Korean orders being called alternately. The local Korean platforms Bithumb and Upbit are even more extreme—97% of their customers are locals, practically 'no menu in anything but Korean.'

The DeFi area is a bit further inside, but it's increasingly attracting attention.

The most eye-catching is Pumpfun—it’s like a newly opened trendy snack shop, with 6.52 million visitors a month, one-third of whom are American players; the booth is small but quite popular. Nearby, Hyperliquid and Jupiter are also doing well, with most of the faces being European and American, occasionally mixed with a few Indian accents.

Deeper inside is the 'Information Alley'—CoinMarketCap is like a giant road sign, with 99.5 million monthly visits; anyone entering the space has to take a look at it first; you can hear the most English and Hindi here. CoinGecko, Cointelegraph, and Coindesk occupy several side paths: the former is heavily Southeast Asian, while the latter two have a significant number of Brazilian, Spanish, and American readers.

A few thoughts:

Newcomers still rush into centralized doors first. No matter how trendy wallets and DeFi are, first-time entrants still go to exchanges to open accounts—the traffic says it all.

Korean players are ridiculously loyal. With a 97% local market share, it feels like there are Bithumb banners from Seoul to Busan.

DeFi's popularity is like 'once ignited, it leaps.' The speed of Pumpfun resembles the spread of last year's Dogecoin craze.

Information is always valuable. CMC's traffic rivals that of major exchanges, indicating that people still 'look up at the signpost' before placing orders.

With over 400 million monthly active users globally, the heat hasn't dropped. Major 'crypto frequent flyers' from the U.S., Korea, India, Russia, and Germany hold up half the market.

In short—if you want to find popularity and build a market, first consider this traffic map: who loves to stroll down which street, and who is the most picky, is clear at a glance.