CURIOSITY: THE PROFILE OF CRYPTO INVESTORS
A current portrait of the profile of investors in Brazil, the USA, and the world.
🌍 GLOBAL OVERVIEW (2024/2025)
• +560 million people worldwide own cryptocurrencies
• Represents about 6.8% of the global population
• Predominance of young men with a higher risk tolerance
• 34% are between 25 and 34 years old
• 70% are men | 30% are women
🏦 MAIN EXCHANGES
• Largest exchange in the world
• +170 million active users
• Present in over 180 countries
Coinbase
• Largest exchange in the USA
• +100 million registered users
• Operating in over 100 countries
🇺🇸 INVESTORS IN THE UNITED STATES
• Estimate: 52 million Americans invest in crypto
• Represents 15.5% of the US population
By annual income bracket:
• US$12k to US$24k: ~15% invest
• Above US$100k: ~35% invest
Trend: As income increases, adoption also grows.
🇧🇷 INVESTORS IN BRAZIL
• Estimate: 26 million people (12% of the population)
Gender
• 68.4% men | 31.6% women
Age Bracket
• 57.2% between 18 and 28 years old
• 29.7% between 29 and 43 years old
• 13.1% aged 44 or older
By monthly income bracket:
• R$ 2.825 to R$ 14.121: 81.9% of investors
• Above R$ 70.000: 0.4% of investors
Conclusion
Investment in crypto is already a reality for millions around the world, and the profile varies between countries.
In Brazil, adoption is strong among young people, while in the USA, income directly influences participation.
