The World iris identification project (WLD) of OpenAI CEO Sam Altman has officially entered the US market, accompanied by a series of notable partnerships: Visa, Tinder (part of Match Group), and the prediction platform Kalshi. This is a major turning point after a long period of global controversy over privacy.



✅ Launch in the US – an important step for World


Starting May 3, users in the US can receive token $WLD after completing identity verification and setting up World ID. Initially, the program is only applicable in 6 cities: Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco.


The launch in the US occurs in the context of a more favorable crypto legal environment in the country, especially after Donald Trump took office as President.


Meanwhile, World is still under investigation or supervision in many major countries such as Kenya, India, Brazil, France, Germany, the UK, Spain, and Hong Kong, due to concerns about the risks of biometric data collection.



💳 Partnership with Visa: Bringing WLD into consumer life


World is collaborating with #Visa to launch the World Card payment card by the end of this year in the US. This card will connect directly to the World App wallet, allowing users to spend WLD tokens and digital assets anywhere that accepts Visa.


In particular, sellers will receive fiat money without needing to understand cryptocurrency, helping to increase the practical applicability of crypto.



❤️ Tinder handshake: Verify the identity of dating users


World partners with Match Group, the company behind a series of dating apps like #Tinder , Hinge, Match.com, to implement a user identity verification program. The first pilot takes place in Japan with Tinder, helping users identify whether the other party is a real person and whether they have serious intentions to connect.


This move aims to increase trust and reduce the risk of fraud in online dating – a market full of potential but also many risks.



📈 Join the Kalshi prediction market


World App now allows users to access the Kalshi prediction platform through a mini-app, further enhancing the utility of the World ecosystem. Kalshi is known for its real-world prediction markets such as politics, economics, sports…



🛠️ Accelerating expansion with mini-Orb


To date, World has created 26 million wallet addresses, 16 million unique users, and conducted over 350 million on-chain transactions since moving from Polygon to OP Mainnet (Optimism) in July 2023.


However, the Orb iris scanning device still faces limitations in terms of cost and deployment time. To address this, World is developing a mini-Orb version aimed at reaching 1 billion users.


Additionally, World has partnered with game company Razer to deploy Orb at physical stores in the US, helping gamers verify whether they are interacting with real people or bots.



📉 Current and future WLD price


Currently, the WLD token is trading around $0.95, down as much as 92% from its historical peak (ATH) of $11.74. Despite the sharp price drop, the expansion into the US market along with major partners could create a new boost for WLD in the near future.



🔁 Connect with Binance users and the crypto market


With partnerships with Visa, Tinder, and Kalshi, #World is expanding the practical application of cryptocurrencies into payments, social media, and entertainment – three fields with huge user volumes. This is a positive signal for decentralized identity projects, while also providing new opportunities for crypto users on major exchanges like Binance to access more friendly, user-friendly services that can be applied in daily life.



⚠️ Risk warning


Although World (WLD) has made notable progress, biometric identification remains a sensitive and controversial field. Token prices can also be highly volatile. Investing in crypto always carries high risks and is not suitable for everyone. Always be cautious and conduct thorough research before participating.