As of May 2025, Apple is cautiously expanding its involvement with cryptocurrency, primarily through regulatory-driven changes and third-party integrations, while maintaining a conservative stance on direct crypto adoption.
Key Developments
1. Court Ruling Opens iOS to Crypto Payments
A recent U.S. federal court ruling has mandated that Apple eliminate restrictions preventing app developers from directing users to external payment methods. This decision, stemming from Apple's legal battle with Epic Games, is a significant win for crypto developers. It allows for the integration of direct crypto payments and NFT features in iOS apps, marking a pivotal shift in Apple's App Store policies .
2. Apple Pay Embraces Stablecoin Transactions via Mesh
At the Token2049 conference, fintech platform Mesh announced its integration with Apple Pay, enabling merchants to accept stablecoin payments through Apple's payment system. This development signifies a step towards mainstream crypto adoption within Apple's ecosystem, albeit facilitated by a third-party provider .
3. No Direct Corporate Investment in Crypto
Despite industry speculation, Apple has not made any direct investments in cryptocurrencies. In February 2025, Apple announced a $500 billion investment plan focusing on artificial intelligence, manufacturing, and engineering, with no mention of digital assets. CEO Tim Cook has clarified that while he personally holds Bitcoin, Apple does not plan to integrate crypto into its corporate strategy .
4. Speculations on Future Crypto Integration
Industry observers suggest that Apple's recent policy changes and third-party integrations could indicate a gradual shift towards embracing digital assets, especially in a more favorable regulatory environment. However, as of now, Apple has not announced any official plans to develop or support native crypto products .
Summary
While Apple remains cautious about direct involvement in cryptocurrency, recent legal rulings and third-party integrations are gradually opening its ecosystem to digital assets. These developments suggest a potential for increased crypto adoption within Apple's platforms, driven by external factors and partnerships.
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