Freight Technologies, a relatively small logistics tech firm, has announced plans to purchase $20 million worth of TRUMP tokens as part of a bold strategy to reshape U.S.-Mexico trade dynamics. The company, which previously invested in AI token FET, says the move is intended to strengthen both its technological capabilities and geopolitical influence in the region.
Despite the ambitious announcement, the company’s stock plummeted 21.6% in trading, signaling skepticism from investors.
Freight Technologies offers a suite of digital tools, including cross-border freight booking and transportation management systems, all designed to streamline the movement of goods across North America.
This isn’t the first time a firm has aligned itself with crypto assets linked to the Trump brand. Just last month, DWF Labs committed $25 million to World Liberty Financial (WLFI) — a DeFi protocol reportedly backed by Donald Trump and his family — as part of a larger push to expand its U.S. footprint.
DWF’s investment grants it governance power in WLFI, which has been accumulating various cryptocurrencies. The project also plans to launch a stablecoin, USD1, backed by short-term U.S. Treasury bills and other liquid assets.
As of now, TRUMP tokens are trading at $12.70, showing a modest 0.1% gain on the day and a 42% increase over the past 30 days.
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