On May 3, 2023, Apple updated its App Store Review Guidelines, easing restrictions for developers in the U.S. App Store. Previously, Apple lost a lawsuit in the Epic Games antitrust case, where the court ruled that it had "intentionally" violated a 2021 injunction that prohibited Apple from charging a 27% fee on external payments and restricted certain behaviors. In this context, the new regulations allow developers to offer external payment methods in their apps and support users in purchasing non-fungible tokens (NFTs) through third-party markets.

Although there are easing measures, cryptocurrency apps must still adhere to Apple's strict regulations, including prohibiting the rewarding of tokens for completing tasks, conducting initial coin offerings (ICOs), and using user devices for mining. While these relaxations primarily target the U.S. region and do not apply to in-app premium content or in-game purchases, developers believe this provides more experimental space for crypto-native mobile applications and is expected to drive innovation and development in related fields within the Apple ecosystem.