Understanding the Token Listing System at Binance 2025
One of the main determinants of a crypto project's reputation and future is the token listing process on exchanges. Previously, this stage was often regarded as a formality, but now that perspective has changed drastically. Crypto exchanges are no longer just transaction places but also the main filters determining which projects are worthy of public recognition.
In this article, we discuss how the token listing system has transformed in 2025, including new approaches adopted by Binance as one of the trusted exchanges, and its impact on investors.
Understanding the Role of Exchanges in Crypto
Crypto exchanges are the main gateway for users to access digital assets. Through this platform, users can buy, sell, and trade tokens such as Bitcoin, Ethereum, and thousands of other projects. However, as the market grows and Web3 projects become increasingly complex, exchanges are required to play a role beyond just being a marketplace.
Currently, exchanges are also responsible for ensuring that every project they list meets certain standards. This means they become both a connector and a quality guardian of the crypto ecosystem.
The Importance of Listing in Crypto
In general, listing is the process by which a token officially becomes available for trading on an exchange. This process serves as a kind of initial validation that the project has met a number of minimum requirements set by the exchange, ranging from technical aspects, regulatory compliance, to transparency of the development team.
The problem is, there are quite a few projects that manage to list with minimal preparation and short-term goals. Some even take advantage of the listing moment as an opportunity to raise funds before disappearing (rugpull). Therefore, exchanges are beginning to tighten the selection process. The goal is to maintain quality and provide greater protection for investors.
Token Listing System in 2025
One approach that is starting to be implemented in 2025 is to apply a stricter curation system. This approach aims to ensure that projects are not only technically ready but also have sustainable potential and added value for the crypto ecosystem as a whole.
This approach involves a deep evaluation of the development team, tokenomics, products, and roadmap. In some exchanges, user communities are also starting to be involved for voting, testnets, or staking support. Projects do not directly enter the market but go through a more structured phased process.
Getting to Know Binance Alpha
As the largest exchange in the world, Binance launches Binance Alpha, a platform specifically designed to introduce early-stage projects that have gone through internal evaluation processes. This platform is integrated with Binance Wallet, allowing users to directly explore curated Web3 projects that have not yet fully listed on the spot market without leaving the Binance ecosystem. As a result, investors gain early access to information, documentation, and the potential to participate in developing projects.
In Binance Alpha, users can:
Reading the whitepaper and understandingthe project tokenomics
Monitoring technical progress and product readiness
Interacting through staking, testnets, or community activities
Buying tokens with the more practical Quick Buy feature
Listing on Binance Spot & Futures
After appearing on Binance Alpha, selected projects have the opportunity to advance to a higher stage, which is official listing on Binance Spot or Binance Futures. This is part of the phased approach adopted by Binance, where projects must first prove their viability and stability before entering the main market.
For projects that have gone through the Alpha curation process, the evaluation process focuses on performance in the secondary market. Some indicators assessed include:
Stable and high trading volume
Healthy liquidity and price movement
Absence of manipulative activities such aspump and dump
Compliance with unlock schedules and token distribution
Reputation and consistency of thedevelopment team
Regulatory and security considerationsof projects
Projects with positive performance and no significant decline in these aspects will be considered for listing on Spot or Futures, depending on the token structure and market readiness.
Other Products from Binance
Binance also presents a number of supporting products that expand user access to early-stage crypto projects. These products not only help distribute tokens more evenly but also encourage community engagement through participatory mechanisms commonly used in the crypto ecosystem, such as staking, airdrops, and early access trading.
Launchpool: Launchpool allows users to stake assets like BNB or stablecoins to obtain token allocations from new projects. Staking rewards are usually distributed proportionally based on the amount and duration of the user's staking. This scheme provides investors with the opportunity to obtain new tokens without having to buy them directly in the market, while also supporting the initial liquidity of the project.
Megadrop: Through Megadrop, Binance combines educational elements and incentives into one program. Users can participate in various activities such as completing educational missions and will receive rewards in the form of tokens. This is similar to an airdrop, but conducted in a curated manner and based on active contributions. For projects, this is an effective way to build community while creating user engagement before the official listing.
HODler Airdrop: In addition to Launchpool and Megadrop, Binance also has the HODLer Airdrop program, which is the distribution of tokens based on users' BNB ownership history. Snapshots will be taken randomly from BNB stored in Binance Earn products as well as on-chain products such as Fixed Earn, Flexible Earn, and On-Chain Yields.
This program benefits users who consistently hold BNB, as they can receive new tokens without having to take specific actions like staking or completing missions. For projects, this is an efficient distribution method to reach already active and loyal communities in the Binance ecosystem.
Delisting Risks Still Apply
Although a project successfully lists on Binance, it does not mean its position is permanent. Binance periodically evaluates listed projects and can delist them if they no longer meet the platform's standards.
Some common reasons for delisting include:
Lack of team activity or minimal communication with the community
Low trading volume or extremely unstable prices
Security issues or technical violations
Non-compliance with regulations or significant changes in tokenomics
This policy is applied comprehensively across all Binance products, including Alpha, Spot, and Futures, as a form of protection for the ecosystem and users.
Benefits for Investors
The new approach in the listing system brings several real benefits to investors, especially those who want to get involved early in projects that have gone through the curation process. With the presence of features like Binance Alpha, Launchpool, and Megadrop, etc., investors now have more avenues to gain early access to promising Web3 project tokens.
Through staking in Launchpool, for example, investors can obtain token allocations from new projects without having to buy directly in the market. This provides an opportunity for potential gains from the early stages with more controlled risk.
In addition to early access, investors also gain more transparent and standardized project information. The features provided by Binance help users understand the fundamental aspects of the project, such as tokenomics, roadmap, and use case, allowing for more rational investment decisions.
Conclusion
The changes in the token listing system in 2025 indicate the efforts of crypto exchanges to improve the quality of projects entering the market. Binance has become a pioneer through early curation approaches and the launch of features such as Binance Alpha, Launchpool, and Megadrop, etc.
This step provides benefits for investors in the form of safer access, clearer information, and opportunities for engagement from the early stages of the project. On the other hand, worthy projects gain a more directed and credible entry pathway into the crypto market ecosystem.
Risk Disclaimer: Crypto prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. You should carefully consider your investment experience, financial situation, investment objectives, and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions.