Apple has relaxed restrictions on in-app purchases for iOS, allowing developers to guide users to use external payment methods, which is undoubtedly a major benefit for the entire Web3 ecosystem. For a long time, crypto-related apps have been limited by Apple's high commission rates and strict reviews, and this new policy effectively opens the floodgates for projects such as NFTs, e-commerce, and blockchain games.

In particular, blockchain games and social DApps will have the opportunity to achieve a more complete Web3 experience in the App Store, without having to redirect users to web operations, which is expected to enhance user conversion rates and engagement.

This is not only a relaxation of policy but may also be a significant turning point in Web2 platforms' compromise towards Web3. Whether it can truly become widespread in the future will depend on the pace of innovation by developers and whether user education can keep up.