Apple relaxes restrictions on in-app purchases for iOS, allowing developers to guide users to use external payment methods, which is undoubtedly a major benefit for the entire Web3 ecosystem. For a long time, crypto-related apps have been limited by Apple's high commission rates and stringent reviews, and the new policy effectively opens the floodgates for projects such as NFTs, e-commerce, and blockchain games.

Especially for blockchain games and social DApps, there will be opportunities to achieve a more complete Web3 experience in the App Store, without needing to redirect users to web operations. User conversion rates and engagement are expected to improve.

This is not only a policy relaxation but may also be a significant turning point for Web2 platforms to compromise towards Web3. Whether it can truly become widespread in the future will depend on the pace of innovation from developers and whether user education can keep up.