Unveiling Cardano's 'Marketing Problem'!!!
Tim Harrison, the Executive Vice President of Cardano, pointed out that despite being the ninth largest cryptocurrency, Cardano faces a 'marketing problem.' He explained that while the technology is valuable, if it cannot be effectively communicated, the project will struggle to break through.
Harrison emphasized that Cardano needs smarter strategies and must address this by simplifying complexity and increasing industry exposure. The core values and mission of Cardano need to be clearer, conveyed not only from a technical perspective but also from a user perspective.
He believes that Cardano does not need to rebrand, but rather should focus on answering the question 'Why choose Cardano?' in order to achieve true growth.
