A rug pull in crypto is when developers or insiders suddenly withdraw liquidity from a project, causing the token's value to plummet. This leaves investors with significant losses.

Imagine someone pulling the rug from under your feet – the project's value collapses, and investors are left with little recourse. Rug pulls are a type of exit scam that can devastate investors and damage the project's reputation, like what happened with MANTRA($OM ).