Morgan Stanley is taking a significant step forward in its digital asset strategy, with internal talks reportedly beginning in late 2024. While still in the early stages, the initiative may involve partnerships with established crypto companies to support the integration. If implemented, the move would enable E-Trade users to trade major cryptocurrencies directly through the platform.
The Wall Street giant has been gradually embracing the crypto space. In 2024, it began offering crypto futures and spot Bitcoin ETFs to its top-tier clients, allowing financial advisers to promote these products starting in August.
This latest development signals Morgan Stanley's readiness to tap into growing retail interest in crypto. With E*Trade's large user base and increasing institutional involvement, the firm is positioning itself at the forefront of the next wave of digital asset adoption.
Meanwhile, Milky Way (MILK) is approximately $0.1168 on BingX chart, with a 24-hour trading volume of $76.52 million as reported on April 26, 2025. However, recent posts on X suggest the price may have risen to around $0.132 as of April 30, 2025, indicating potential upward movement.