Fraser Edwards, co-founder and CEO of Cheqd, highlights the alarming prevalence of fake honey in the UK, with 96% of imported honey being counterfeit. The issue of food fraud can be addressed through self-sovereign identity (SSI) to ensure transparency and trust in the supply chain. The European Commission's Digital Product Passport initiative aims to enhance traceability, but critics argue it may not be effective in combating fraud. SSI offers a solution by providing tamper-proof traceability for products, empowering consumers to verify authenticity independently. By implementing SSI, the industry can combat fraudulent practices and protect consumers and legitimate traders from economic and health risks associated with fake products. Government reforms should consider the trust triangle concept in SSI to establish trust between issuers, holders, and verifiers, ultimately safeguarding supply chains from adulteration and fraud. Read more AI-generated news on: https://app.chaingpt.org/news