From the beginning of the year to now, Binance Wallet has continuously launched token generation events (TGE), gradually upgrading user benefits from "pork trotter rice" to "luxury Haidilao"; recently, Binance Alpha has also started to distribute airdrops to users. Refreshing Alpha Points to get airdrops has become a hot topic in the crypto circle on social networks recently.

When the crypto market experienced the "black swan" events of exchange theft and Trump's tariff policy, Binance remained immune with its secure trading system and innovative product portfolio, and became a "safe haven" for users to "dig for gold" and "hedge for risks."

Users lock up Binance Alpha airdrop Alpha Points to boost trading

"Binance users with at least 65 Alpha Points will receive an airdrop of 1,500 SIGN in their Alpha accounts within 10 minutes of trading starting." On the afternoon of April 28, Binance airdropped tokens of new projects on the Alpha trading area to users for the first time based on Alpha Points.

On the evening of April 28, SIGN was listed on Binance spot trading, opening at $0.03, closing at $0.795 within one minute, and soaring to $0.888 in less than two hours. On social media, some users with Alpha points of 65 or above began to post their 1,500 SIGN account information, and some users directly posted their airdrop income, "120 US dollars, not bad."

Bunny, who has 76 Alpha points and is also a BNB holder, received an additional 540 SIGN from the HODLer airdrop (BNB financial management user). “Together with the 1,500 SIGN from the Alpha airdrop, although I didn’t sell it at the highest price, I still got $158 in airdrop benefits. This is not just a pig’s trotter rice, it’s enough to treat 10 friends to a meal at Haidilao.”

"Alpha points" has become an important condition for Bunny to get the full airdrop this time. Starting from three days ago, in order to accumulate points, he would buy some tokens in the Alpha trading zone almost every day.

On April 25, Binance’s Alpha Points System was announced for the first time: This scoring system is designed to evaluate user activities within the Binance Alpha and Binance Wallet ecosystems to determine users’ eligibility to participate in new coin offerings.

According to Binance's rules, Alpha points are updated daily, and each activity will be evaluated based on the latest 15-day points to determine whether users can participate. Points are based on the user's account balance and the purchase activity of Alpha tokens, that is, the total balance of the user's daily assets on Binance Exchange (trading platform) and Binance Wallet (wallet address without private key), and the total amount of tokens purchased by the user in the Binance Alpha trading area every day. It is worth noting that selling Alpha tokens will not contribute points.

Alpha Points Accumulation Rules

After the points rules were announced, some users summarized a "points increase strategy" based on the rules, suggesting maintaining the activity of the Alpha trading area every day and increasing points in preparation for new airdrops; another group of users speculated that the Alpha airdrop will become a popular welfare "launcher". As user participation increases, Binance is likely to dynamically adjust the points and participation conditions based on the degree of participation. Some users suggested that Binance could add BNB holdings.

SIGN’s outstanding airdrop performance has just ended. On April 29, the new project Haedal Protocol (HAEDAL) will be launched on Binance Alpha. Before the points threshold was announced, the "involution" of Alpha points began. A large number of users began to guess and show their scores on social media, trying to seize this new opportunity.

What is certain is that Alpha points will become an important basis for evaluating the qualifications of new airdrops, and Binance Alpha, a platform rooted in the Web3 innovation market, has become an "airdrop paradise" in recent times.

The reason why users are willing to brush up their points to get airdrops is mainly because of the welfare effect released by the Alpha airdrop.

Previously, the qualification to participate in the Alpha airdrop was mainly based on the number of Alpha trading zone tokens purchased by users. According to the statistics of the five Alpha airdrops that did not adopt the points system, if users were able to participate every time, the total income of a single account would be $270, and the average income would be $54, calculated based on the closing price of the airdrop token on the day. From the perspective of a single project airdrop, the income of a single account is between $14 and $100, which can be said to be "pork trotter rice" every meal; if the airdrop tokens are sold at the highest point, the highest income of a single account in a single period once reached $301.

Today, the points system makes participation qualifications transparent. In addition to examining transaction volume, account balance is also considered, with two conditions running in parallel. KOL @ai_9684xtpa believes that the points threshold effectively reshapes user behavior, excluding passive coin holders and low-transaction users, which also provides well-deserved benefits for users who are active in the Alpha market.

The KOL gave an example, according to the Alpha points rule, an account with a minimum of $100,000 in currency holdings can only earn 4 points per day if it does not trade, and can only accumulate 60 points in 15 days, which cannot meet the requirements for receiving airdrops in the SIGN event. Similarly, small traders who execute $10 worth of transactions per day can only earn 3 points, and can only earn 45 points in 15 days, which cannot reach the goal unless they match the minimum holding of $1,000 to make up the difference.

This meticulous design shows that Binance's airdrop incentive is designed to evenly distribute rewards, rather than inactive passive holders. For large fund holders, the new rules mean that passive strategies are no longer eligible for airdrop qualifications, which may prompt these investors to increase their trading frequency; for retail traders, especially those with limited funds, trading volume will become the main source of earning points, and in order to obtain airdrop returns, they are likely to be willing to invest funds in trading.

Judging from the results, Binance’s points strategy does directly stimulate users’ trading behavior.

An analysis of crypto wallets on the data platform Dune shows that after the Alpha points system was announced on April 25, the number of active traders in Binance Wallet jumped from 44,967 the day before to 71,228, ranking first among all well-known crypto wallets; at the same time, the transaction volume of the wallet also increased significantly, from 48.46 million US dollars the day before to 118 million US dollars, more than doubling. On April 28, the day when the SIGN airdrop was announced with a score of 65 points, the transaction volume directly reached 178 million US dollars, setting a new high for the year. The previous record was when the Binance Alpha function was embedded in the exchange's main site.

The activity brought by the strategy adjustment was also quickly reflected in BNB's trading volume. On April 28, within 12 hours after the airdrop announcement, Binance's BNB/USDT trading volume soared 15.4%, pushing the price back to $600. Glassnode's on-chain indicators show that the number of independent active addresses on BNBChain increased by 7% within 24 hours after the announcement, from 1.1 million to 1.18 million, indicating that Alpha points are also effectively promoting trading activities on BNBChain.

TGE activities have created a wealth effect, and Binance Wallet has become a "new world for gold mining"

In addition to the Alpha airdrop, Alpha points will also be used in another gold-mining section of Binance.

On April 25, Binance clearly stated that the "Token Generation Event (TGE)" in Binance Wallet and the "Alpha Token Airdrop" in the Binance Alpha section are the two major activities using the Alpha Points Rating System. The former has become the main channel for users to earn "pork feet rice" after continuing Launchpool since this year.

Token Generation Events (TGE) in the crypto asset market are a key step in launching innovative Web3 projects. Typically, new projects will generate a predetermined number of tokens on the chain with the goal of raising funds for project construction and distribute them to investors, developers, and other stakeholders. This also means that early TGE participants can get new tokens at a lower price in the primary market.

In 2025, Binance Wallet (Binance keyless wallet), which can switch from the Binance main site to the Web3 chain with one click, began to invest heavily in the TGE track, aiming to provide lower-priced Web3 project opportunities, allowing users to acquire new tokens before the secondary market.

On January 23, its TGE activity quietly began. Creator.Bid (BID), an AI proxy token creation platform built on BNBChain, became the first project to hold a TGE on Binance Wallet this year, which lasted for 3 days. Cryptorank data shows that BID, with a TGE price of only $0.025, once had an ATH ROI of 1045%, and still has a 200% ROI.

Crypto users quickly discovered the "gold-digging continent" of Binance Wallet.

On February 13, the TGE activity of the AI ​​consumer project MyShell (SHELL) was launched on Binance Wallet. The activity originally planned to "raise $800,000 worth of BNB and issue 40 million SHELLs" attracted more than 48,000 users, causing SHELL to be oversubscribed 42 times. Some users only used 0.06 BNB (worth $16 at the time) to obtain 826.98 SHELL, and obtained a net profit of $562 in the short term. Cryptorank data shows that as of 8:00 on April 29, SHELL was quoted at $0.21, its TGE ROI was 1082%, and its ATH ROI reached 3451%.

Since then, Binance Wallet's TGE event has attracted much attention. According to public information, the event has been launched for 13 times this year, becoming a hot spot for TGE of new Web3 projects.

Looking back at the 12 TGE events held by Binance Wallet so far, almost every project achieved a return of more than 3 times when it was opened for trading, which shows that early participants in the TGE event can make continuous profits, with an average return rate of 8.74 times, and the highest return rate on the day of TGE was as high as 16 times; almost all projects achieved at least 5 times the return when they were sold at the highest price after listing; 8 projects had an ATH ROI of more than 10 times, of which 2 exceeded 27 times and 32 times respectively.

With the strong returns of the projects launched, Binance Wallet is becoming the preferred platform for retail investors seeking early returns on new projects. Another profit opportunity is to enter the secondary market. Binance is usually the first platform for the secondary market of these TGE projects. The second wave of the rise of some projects has brought 4-5 times of additional upside.

By actively participating in Binance Alpha transactions, Binance Wallet TEG and airdrop activities, many users have begun to unlock a lot of value from Binance's innovative products. Chinese users also vividly describe this process as "earning a pig's trotter meal", and high-return projects are called "luxury Haidilao".

Two months ago, Binance co-founder He Yi said, "Binance's listing fees will all be returned to users and the community." At that time, she locked the "rebate" channel only to Launchpool. Now, Binance Alpha and Binance Wallet are becoming new rebate channels, and He Yi has fulfilled her promises one by one.

When risks come, funds flow into Binance for "safe haven"

When the cryptocurrency market is often dominated by Bitcoin, Binance has created a hot spot for itself through the old gameplay of the Web3 market and the new combination of products.

At the beginning of this year, Binance has been promoting the Alpha section. At first, it used the gimmick that Alpha tokens would have the opportunity to be listed on the main site, focusing on launching this trading section originally in the Web3 wallet. At present, there are 16 new tokens that have landed on the Binance main site (spot market or contract market) from the Alpha trading area. To a certain extent, the performance of new tokens in the Alpha trading area has become a new observation area on Binance spot. Their trading volume in Alpha represents community recognition, and they are likely to be voted on by users to be promoted to the main site.

On March 18, Binance stepped up its efforts and launched the Alpha 2.0 version, directly moving the trading activities that were previously only available in the Binance Wallet into the main site function area, allowing users on the site who are accustomed to centralized market transactions to have the opportunity to directly use their on-site assets to buy and sell new assets in the Alpha trading area, bridging the experience gap between CEX (centralized trading) and DEX (centralized trading).

Judging from the tokens listed on Alpha, they are almost all innovative products on mainstream public chains, involving sectors including AI, Meme, infrastructure, etc. Most tokens are issued in large quantities and rarely cost more than $1. When the crypto asset market enters the cooling period of the bull market, users lose interest in "brand-name coins" with grand narratives and VC endorsements. Alpha embedded in the Binance main site is like 1688 on Tmall, which brings a consumption downgrade to each user, allowing them to find their own "brand-name substitutes" in innovative tokens.

The recently launched Alpha Points mechanism has expanded the "old policy" of airdrops from Launchpool and introduced it to Binance Wallet TGE and Alpha in the Web3 ecosystem, forming a set of "coin listing combinations". While using its own brand and traffic to attract new projects, it also gives benefits to users who contribute to activity. The "Binance wealth effect" of the IEO era has begun to revive in the new product portfolio.

Binance's new product portfolio cycle also coincided with the crypto asset market's end of a turbulent first quarter and the start of the second quarter. During this period, not only was the market volume shrinking, but serious security incidents also occurred in the industry. However, Binance, which was still under construction, still maintained its lead amid the significant fluctuations.

The latest report from CryptoQuant Research shows that despite the widespread correction in the first quarter of 2025 that led to a decline in spot trading volume across the industry, Binance's share of total spot trading volume still increased significantly.

From February 3 to the end of the first quarter, BTC spot trading volume across all exchanges plummeted from $44 billion to $10 billion. Altcoin spot trading volume fell even more, from $122 billion to $23 billion. Binance’s share of Bitcoin spot trading jumped from 33% to 49% as the market retreated. In altcoins, its share rose from 38% to 44%.

During periods of extreme volatility, such as when Bitcoin plunged from $96,000 to $90,000 in just two days, Binance processed more spot trading volume than all of its competitors combined; altcoin volume soared to 64% of total volume, reaching $18 billion. TokenInsight's Q1 2025 report shows that Binance's share of the entire spot cryptocurrency market was 45% at the end of the quarter.

Binance's resilience enables it to demonstrate a "safe haven" effect. When the market experiences large fluctuations or security incidents occur, funds choose to enter Binance for "risk hedging."

On April 2 this year, Trump's tariff policy caused Bitcoin to fall below the $82,000 mark. In the panic market, Bitcoin once fell to around $74,000 within a week. It was not until April 9 that Trump announced the suspension of the tariff policy that the crypto asset market regained a chance to breathe. DefiLlama data shows that when the "black swan" occurred, Binance's capital inflow reached $1.429 billion, and the inflows of the other nine trading platforms totaled $950 million.

In addition, in February this year, Bitget was hacked and $1.4 billion in funds were stolen. According to DefiLlama data, in the week after the incident, from February 21 to 27, Binance's net inflow reached $3.97 billion. In comparison, this is ten times higher than the total of the other nine major exchanges (excluding the platforms that suffered attacks) in the same period.

Binance net inflows when security incidents occur

In addition to its brand, Binance's "safe haven" effect is more guaranteed by its sound trading products and security mechanisms, including real-time monitoring, cold storage, two-factor authentication, withdrawal cooling time, address blacklist, "alarm" intervention measures, and a $1 billion user security asset fund SAFU. The panoramic defense plus the transaction performance of processing up to 4.44 million requests per second provide a sense of security for trading users in the Binance "harbor".

In a sufficiently safe and secure trading environment, the Alpha airdrop and Wallet TGE activities have created Binance’s own "bull market".

Recently, Binance Alpha updated the limit order function, allowing users to buy or sell assets at a specified price or better for some tokens, helping traders avoid unfavorable prices in volatile markets and ensure that transactions are executed at ideal price levels.

Binance is accelerating the new generation and polishing Alpha, which is also sending a signal to the outside world: Binance attaches great importance to the experience of this product, and it will become a powerful supplement to the assets in the main trading area. This also means that Alpha Points will play a greater role in user welfare.

(Disclaimer: Please strictly abide by the laws and regulations of your location. This article does not represent any investment advice)

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