Cryptocurrency firm #Tether has further increased its stake in the Italian Serie A soccer club Juventus, now holding over 10% of the shares. 🚀 This move comes after Tether first invested in the club back in February, marking a significant step in the intersection of sports and crypto.

Juventus, Italy’s most popular soccer club, is controlled by the Agnelli family through their investment company, Exor.

To kick off 2025, WhiteBIT launched the "Success Formula" campaign, blending sports excitement with crypto engagement. Users are encouraged to make transactions, use the WhiteBIT app, and sign up for the Nova Card for a chance to win a trip to Barcelona for the Visa Cash App Racing Bulls experience, complete with limited-edition merch and crypto prizes.

According to BeInCrypto, 2024 saw 26 new sponsorship agreements between crypto companies and sports organizations. This growing trend signals a renewed interest in crypto sponsorships and partnerships in the sporting world.

I think, that collaboration between cryptocurrency and sports is not just a passing trend. It’s a powerful intersection that has the potential to reshape the sports industry as we know it.

Would you like to see $BTC featured at one of your favorite sports events?