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Wang Mumu, a 37-year-old barbecue restaurant owner from Shandong, gained popularity online due to her tall figure and sexy outfits, earning her the nickname "Barbecue Xishi" from netizens. She runs "Wang Mumu Barbecue," operating during the day and increasing her income through live streaming at night, attracting tens of thousands of fans with her sultry style on social media, becoming an internet celebrity on a popular platform.

However, a scandal completely changed her life. To respond to the "top supporter" who gifted over 100,000 yuan, she made inappropriate moves during a live stream as per his request, but the fan recorded and uploaded the video to social media. This 8-minute and 24-second video quickly spread, drawing significant attention.

After the incident was exposed, a large number of netizens flocked to her shop to "check in," leading to the forced closure of the store, and her account on the popular platform was banned, resulting in severe damage to both her businesses. Netizen comments were polarized: some criticized her for crossing behavioral boundaries, while others expressed concern for her appearance. This controversy, triggered by online gifting, not only plunged "Barbecue Xishi" into a whirlpool of public opinion but also sparked discussions about the ethical boundaries of the live streaming industry. Once a popular internet celebrity, she now pays a heavy price for a single wrong choice, and her experience serves as a sobering warning for the industry.