World Liberty Financial (WLF)
What is $WLFI?
World Liberty Financial is a decentralized finance platform (#DeFi ) launched in September 2024, aiming to provide financial services without traditional intermediaries, such as banks. According to its official website, #WLF positions itself as an alternative to conventional financial systems, allowing users to borrow, lend, and invest in cryptocurrencies through a blockchain infrastructure. Its slogan, "Make Crypto and America Great"
Token #WLFI : The native token of WLF, called $WLFI, is a governance token, allowing holders to vote on decisions related to the development of the platform.
Relationship with Donald #Trump :
World Liberty Financial is intrinsically linked to Donald Trump and his family:
Direct involvement of the family $TRUMP :
Donald Trump: Former President of the United States (2017-2021) and sitting president since January 2025, Trump is the main promoter of WLF. He announced the project during a livestream from Mar-a-Lago in September 2024, touting cryptocurrencies as "the future of finance." Although he is not officially employed or a board member of WLF, he holds, through DT Marks DEFI LLC, a significant share of the revenues and approximately 22.5 billion $WLFI tokens.
Donald Trump Jr. and Eric Trump: The two eldest sons of Trump are "Web3 ambassadors" for WLF, playing an active role in promoting the project on social media and at events such as the Ondo Summit in February 2025. They position WLF as a response to the difficulties in accessing bank financing faced by the Trump family after their father's first presidency.
Barron Trump: The youngest son of Trump, aged 18, is designated as the "chief DeFi visionary" in an internal document.
