#AirdropStepByStep

An interesting fact about airdrops is that many projects use airdrops as a marketing strategy to increase the adoption and visibility of their token, especially in early stages.

For example, the airdrop of #uniswap $UNI in 2020 gave away 400 UNI to each user who had used the platform, which at the time was worth over $1,000 USD per person, generating great loyalty and organic promotion of the protocol.