The issuance end of assets is dominated by a few players, while the trading end is highly competitive. However, there is still a distribution phase between issuance and trading that is gaining more attention and being productized into services. Previously, the distribution phase was largely controlled by VCs, but it has now become more decentralized.

Asset distribution can indeed be seen as a business of traffic and advertising. Whether it's KOL agencies or Kaito, who goes back and forth, the essence of the traffic business is how to allocate the project party's tokens through the distribution channel of major influencers and occupy the high ground of public opinion and user mindset. This creates a high demand for tokens on the product side.

For instant distribution focused purely on assets, online live audio platforms like SideKick are a good choice. The essence is the logic of live-streaming sales, where Meme KOLs transform into hosts, monitoring trends and pushing Memes, packaging Meme CA as 'products'. A Meme CA is embedded as a purchase link at the bottom of the live room, allowing viewers to place orders directly while watching.

This is very similar to Douyin's approach to e-commerce. There is a saying that goes, 'What defeats you may not be your peers, but those from other industries.' SideKick commercializes Meme, provides a stage for KOLs to drive sales, and viewers place orders due to resonance, collectively pushing up the price of Memes. In this process, asset distribution and trading are completed, and the platform profits by taxing transactions.

Of course, how to drive viewer emotions to watch and buy is indeed a challenge. Although it seems there are many viewers from SideKick's front end, the actual Livestream Volume on-chain is still very low. It is still at the stage of just watching without buying, partly because there are still too few top hosts focusing on Meme asset live streams.