The requirements for participating in the Binance Wallet TGE are getting higher!
Previously, the exclusive TGE of Binance Wallet was very popular, bringing a large amount of data and new users to Binance Wallet, making it the most popular Web3 wallet. Retail investors who participated also received relatively generous returns in the low-threshold TGE.
Recently, the requirements for token airdrops and TGE activities within the Binance wallet have become increasingly stringent. Whether it's exclusive TGE activities or Alpha airdrop events, there are now requirements related to user trading activities of Alpha tokens.
These requirements initially required purchasing any Binance Alpha tokens in the exchange or wallet. Later, there were requirements regarding the trading amount, rising from the initial 20 U to 50 U, 100 U... Until April 25, new rules were introduced, and the Binance Alpha Points scoring system was launched, which will be used to evaluate users' eligibility for airdrops and participation in TGE activities based on this scoring.
How the Alpha Points rules work
The exclusive TGE of Binance Wallet that launched on April 25 has already used Alpha Points to determine who qualifies for the airdrop. According to Binance's announcement, users who meet the subscription qualifications must have at least 45 Binance Alpha points.
The points system is divided into two parts for calculation:
• One part is calculated based on the user's asset quantity.
• Another part is calculated based on the value of the traded Alpha tokens.
The specifics are as follows:
The threshold of 45 points requires that, within the last 15 days, there must be more than 10,000 U in assets in the Binance exchange or wallet. Alternatively, it could also be achieved by continuously buying 8 U of Alpha tokens for 15 days.
With the introduction of this rule, it also indicates that it is becoming increasingly difficult for users to take advantage of benefits. For specialized benefit-seeking studios, the costs have also significantly increased. The launch of Binance's points system also serves to prevent exploitation.
From an operational perspective, under such a set of rules, user loyalty to the Binance exchange will significantly increase. It can be imagined that more users will move their funds to the Binance exchange to qualify for airdrops, thereby increasing their trading frequency in Binance Alpha tokens.
Currently, according to this points system, for users with insufficient assets, it is relatively easy to earn points through trading, as long as they trade Alpha tokens multiple times. For example, they only need to trade Alpha tokens priced over 128 U at least 7 times to meet the points requirement for the 12th TGE.
Summary:
Whether it is airdrops in the exchange or its wallet or TGE activities, on the surface, it seems to provide benefits to users. In reality, it is a way for the exchange to maintain users and gather data for its various new products. Both Binance and several other exchanges are gradually raising the thresholds for airdrops and TGE.
Raising the threshold is actually a good thing for real users, as it filters out the genuine loyal users of the exchange. With a fixed total reward pool, the number of qualifying users decreases, leading to an increase in the airdrop amount allocated to genuine users. For the exchange, this will greatly enhance user stickiness.
