Michael Saylor, CEO of MicroStrategy, has become one of the most iconic figures in the cryptocurrency world due to his bold strategy of accumulating Bitcoin ($BTC ). Since August 2020, his company has adopted Bitcoin not only as an investment but as the primary store of value of its corporate treasury, triggering a movement that has influenced global companies and investors.

Saylor argues that Bitcoin is superior to traditional assets such as fiat money, gold, or government bonds due to its programmed scarcity (21 million units) and resistance to inflation. In a context of expansionary monetary policies and currency devaluation, he sees BTC as a hedge against the erosion of purchasing power. His central thesis is clear: "Bitcoin is the greatest innovation in intellectual property of the last 100 years."

Currently, Saylor's company, MicroStrategy, holds about 538,200 $BTC , which is about 2.563% of all 21 million BTC that can exist.