The Official Melania Meme (MELANIA) token is making waves again — but not just for its 21% rally this week. Behind the scenes, the team has quietly cashed out over $1.5 million worth of tokens in just three days, hinting at a strategic sell-off that could weigh heavily on its future price action.
According to blockchain data, the team unloaded $630,000 worth of MELANIA tokens first, followed by another hefty $930,000 sale on April 28. This pattern points to a dollar-cost averaging (DCA) strategy, where assets are sold at regular intervals to reduce the emotional highs and lows of the market.
Crypto analysis platform Lookonchain highlighted this move, noting:
> "The #Melania team didn’t just add or remove liquidity — they DCA'd their $MELANIA sales directly!"
Even with the sell-off, MELANIA managed a decent comeback, soaring over 21% in the past seven days. However, it’s still a long way from its glory days — sitting a staggering 96% below its all-time high of $13.70, set on January 20, the date of former President Donald Trump's inauguration.
Meanwhile, big bets are flying around the Official Trump (TRUMP) token too — but this time, it's bearish. A newly created whale wallet poured $1.33 million in USDC to short TRUMP with 2x leverage. If TRUMP's price crosses $21.50, that short position could get liquidated, according to Lookonchain.
Memecoins like MELANIA and TRUMP were the second hottest trend in crypto during Q1 2025, grabbing 27% of global investor attention, just behind the booming AI token sector (which led with over 35%, based on CoinGecko’s quarterly report).
However, some believe the memecoin supercycle might be coming to an end. The lukewarm performance of the TRUMP token and the major drop in activity on memecoin platforms like Pump.fun — from 2.85 million active wallets in January to just 1.44 million by the end of March — could signal a cooling-off period for meme-driven crypto mania.
One thing's for sure: in the world of memecoins, it's either "ride the wave" or "watch from the sidelines."