In the airdrop track of 2025, the binding of interests between project owners and exchanges (such as Binance) has led to increasingly complex airdrop rules, and the frequent occurrence of "anti-take-back" phenomenon - that is, community users suffer losses because project owners give priority to allocating airdrops to exchange ecosystem users (such as Binance Alpha users). This trend poses a severe challenge to the traditional "take-back" model.

The following are my personal thoughts, welcome to discuss!

1. Reposition target projects: choose high-potential tracks and transparent rules.

1. Focus on Layer 1 and testnet projects Layer 1 (such as Monad, Sahara AI, Sonic) and testnet projects have higher certainty of coin issuance, controllable interaction costs, and better critical hit probability than Layer 2 projects. Avoid projects with complex airdrop rules and long coin issuance cycles.

2. Give priority to projects with transparent rules* Avoid projects with point systems or ambiguous rules (such as Taiko’s refusal to publish rules and IO point disputes). Such projects are prone to depriving users of their rights through “black box operations”. Pay attention to the transparency of the communication between the project and the community. For example, Arbitrum screens users through public interaction data, reducing disputes.

2. Technical upgrade: Fighting Sybil detection and improving address quality

1. Simulate real user behavior - The project's anti-Witch technology (such as clustering algorithms and multi-chain interactive verification) forces the money-pullers to improve the quality of their single accounts. For example, the risk of being identified as a witch can be reduced through multi-chain interactive records (mainnet + testnet), decentralized time operations, and diversified task types (staking, NFT casting, liquidity provision).

2. Combining automation and manual operations Studios need to upgrade scripting technology, such as simulating human operation intervals, using dynamic IP and hardware device isolation, rather than simply using multiple accounts to increase volume. Individual users can improve efficiency through semi-automated tools (such as customized scripts) while retaining the "randomness" characteristics of manual operations.

3. Cost Control and Reconstruction of Revenue Model

1. Refined cost accounting Accurately calculate the interaction costs (gas fees, NFT casting fees, pledge funds occupied), and give priority to participating in 0-cost or low-cost pledge airdrops (such as Jito and Ethena). Avoid high-cost projects (such as zkFair, which requires burning money to interact), unless the coin issuance is extremely certain.

2. Diversify risks and manage expected returns. No longer rely on a single project to hit, but balance returns through a "multi-project wide coverage" strategy. For example, the revenue of a single Pirate S1 number in 2024 is as high as 1000U, but it is necessary to cooperate with small projects (such as SQD and Lingo) to fill the revenue gap. Accept the normalization of "pig trotter rice-style airdrops", lower psychological expectations, and regard airdrops as a means of long-term accumulation rather than a means of getting rich quickly.

4. Ecosystem Binding and Exchange Cooperation Strategy

1. Deeply bind to the exchange ecosystem. Pay attention to projects supported by exchanges such as Binance (e.g. GoPlus Security airdrop requires holding BNB), and obtain airdrop qualifications by holding positions or participating in exchange activities (e.g. Launchpool). Be wary of "rat warehouse" behavior by project parties and exchanges (e.g. Beta project airdrops are tilted towards institutions), and give priority to projects with clear token distribution rules.

2. Participate in on-chain activities led by exchanges* For example, the airdrop activities of the BNB Chain ecosystem, or Layer 1 projects that cooperate with exchanges (such as Sonic upgraded from Fantom and supported by AC). Such projects are more likely to receive resource tilt.

5. Long-term value orientation: from "plucking hair" to ecological co-construction

1. Pay attention to the real value of the project. Avoid blindly chasing data volume, and instead support projects with technical implementation and community ecology (such as the Base chain attracting and retaining users through high-quality DApps). Participate in governance voting, developer incentive plans and other long-term contributions to increase address weight.

2. Build community influence Spread the value of the project through social media (such as X platform) or communities, strive to become a "core contributor" and gain an advantage in airdrop allocation.

Summarize

The core contradiction in the post-airdrop era is the imbalance between the short-term data needs of the project party and the long-term interests of users. Users need to strive for the initiative in the game of rules through technology upgrades, strategy adjustments, and ecological binding. In the end, only players who choose transparent rules, bind to high-potential tracks, and participate in real ecological construction can continue to profit in the "anti-scam" wave.