In the world of crypto, rug pulls usually happen in seconds — but in the case of DOGS, Telegram showed the world a new kind of scam: the slow rug pull.
It started with promises. Massive airdrops. A "gift" to loyal users. Telegram used its reputation to build excitement around DOGS, positioning it as the future of Web3 inside social media.
The plan was simple: build hype, control liquidity, then bleed the market slowly while keeping the appearance of legitimacy.
And that's exactly what they did.
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Phase 1: Hyping the "Free Money"
Telegram began by airdropping billions of DOGS tokens to users.
At first glance, it seemed generous — but the technical failures (TON blockchain crashes, Telegram Wallet outages) hinted at something far more sinister:
While the public struggled to even claim their airdrops, early insiders already had full access to their tokens.
The delay and confusion gave insiders precious time to sell DOGS into the market before average users even realized what was happening.
It was a rigged race from the start.
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Phase 2: The Controlled Pump
DOGS was listed on top exchanges like Binance and Bybit.
Instantly, the price shot up 150% — creating headlines, FOMO, and a rush of retail investors desperate not to miss the next big thing.
But behind the scenes, trading activity showed warning signs:
Low liquidity depth, meaning small sell-offs caused major price swings.
Unusual wallet activity, with massive batches of DOGS moving onto exchanges right before price crashes.
Instead of organic price growth, this was a manipulated pump engineered by insiders and bots.
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Phase 3: The Slow Drain
Then came the real rug pull — but not all at once.
Instead of dumping immediately (which would attract legal attention), the DOGS team and insiders drained the market slowly over weeks:
Selling small amounts of DOGS daily to avoid triggering obvious price collapses.
Burning "unclaimed" tokens to create fake scarcity and distract the community.
Announcing fake partnerships and roadmaps to keep hope alive while liquidity was being extracted.
Every week, the DOGS price dipped a little more.
Every announcement was a stall tactic while more and more DOGS was sold off.
By the time the majority realized what had happened, over 90% of DOGS’ value had been wiped out.
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Phase 4: No Accountability
Normally after such a disaster, you'd expect investigations or lawsuits.
But with DOGS — there was nothing:
Telegram claimed it was just "an experiment" by third-party developers, distancing itself from direct responsibility.
Exchanges like Binance and Bybit continued to profit from trading fees, pretending everything was fine.
The TON developers blamed "technical overload," not manipulation.
No arrests. No bans. No refunds. No official apology.
The biggest Web3 platform in the world had pulled off a silent, slow-motion heist — and got away clean.
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Conclusion
The DOGS token wasn't just a failed experiment — it was a carefully staged slow rug orchestrated by insiders, hidden behind Telegram’s trusted brand.
And because it happened gradually, under the cover of "market corrections" and "technical difficulties," no regulators or watchdogs intervened.
It’s a brutal lesson for crypto: even the biggest names can run scams — and even the slowest rug pulls are still rug pulls.
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