introduction
In the ever-changing crypto market, how crypto exchanges handle fundraising activities such as IEO (Initial Exchange Offering) directly affects the platform's reputation and user trust. Recently, JuCoin has implemented two full refunds and one price-break protection action in the Launchpad project. These decisive measures have been recognized and affirmed by the crypto community. We would like to take this opportunity to share the thinking behind it: how JuCoin drives decision-making with "user interests first" and adheres to the development path of "long-term user trust over short-term gains".
1. Face the core events
Recently, we have taken active and decisive measures to deal with three IEO incidents. Our core starting point has always been to protect every user who follows the IEO rules.
January 23–25, 2025: JU Token IEO and Fairness Guarantee
The platform launched the JU token IEO on January 23, with a total subscription amount of up to 170 million US dollars (soft cap 630,000 USDT, oversubscribed by about 270 times). In order to reflect market demand, a premium issuance model vote was held on January 24-25, with 14,627 community members participating, and 59.1% supporting dynamic premium issuance. The platform then detected large-scale OTC transactions, which seriously affected the interests of compliant users. To this end, JuCoin took the following measures before opening trading at 21:00 (UTC+8) on January 25:
Full refund: All IEO subscription funds will be refunded ≈ US$170 million;
Free distribution: JU tokens will be distributed in equal amounts according to the original subscription share, totaling 6.3 million;
Transparent and open: The initial price for open trading is 1 JU = 0.1 USDT, and it is promised to launch a quarterly repurchase and destruction plan in the future to maintain the order of the secondary market.
This move reflects JuCoin’s core principle of “user first, respect for community governance” and enhances platform transparency through on-chain data disclosure and governance proposal mechanisms.
April 16–18, 2025: BTCF IEO Rebate and Refund Plan
At 18:00 (UTC+8) on April 16, JuCoin Launchpad launched the BTCF project, with an issuance of 3 million coins, a total supply of 2.1 billion, a public offering price of 0.16 USDT/coin, and a single user subscription limit of 50–2,000 USDT. According to the BTCF over-subscription rules - when over-subscription occurs, the over-subscription amount will be allocated and refunded in proportion, and when over-subscription does not occur, the refund will be made and no coins will be issued - the platform detected that the raised funds were close to the target but the secondary market performance fluctuated at the settlement time of 15:00 on April 18. In order to give back the trust and enthusiasm of the community, JuCoin and the project party decided:
Full refund: All subscription amounts will be refunded at the time of settlement;
Free BTCF: 3 million BTCF tokens will be distributed in equal amounts without any additional cost;
Subsequent support: Enhance token liquidity and application scenarios, and communicate progress with the community through regular AMA.
April 21-25, 2025: Woody IEO Breaking Price Protection Mechanism Launched
The Woody IEO launched at 12:00 on April 21st totaled 100 million pieces, 0.006 USDT/piece, with a subscription range of 100-5,000 USDT, and TGE was scheduled for 12:00 on the 25th. In the early days of the launch, the price of WOODY quickly fell below the issue price to 0.0045 USDT, and the market value management algorithm of the project party was out of balance, causing a shortage of liquidity. JuCoin quickly launched the "IEO Breaking Price Guarantee Mechanism":
Locking margin: Freeze the market-making margin of the project party;
Market repurchase and compensation: repurchase in the secondary market with margin;
Zero tolerance principle: Any irresponsible behavior that causes losses to users will be held accountable, and risk control rules and on-chain monitoring will be optimized simultaneously.
In addition, all users who participated in WOODY Launchpad and did not sell before 7:00 (UTC+0) on April 25 will receive JU Node computing power airdrops. Users who meet the above conditions need to log in to the APP homepage - JU Node - enter to automatically activate. The system will issue computing power airdrops at 7:00 (UTC+0) on April 27, 2025, and computing power will be output daily. Please see the announcement for details.
In all three cases, JuCoin took "maximizing user interests" as the first step, and quickly stopped losses and restored community confidence through full refunds, free token distribution, margin buyback compensation, etc. The platform will continue to improve its governance mechanism, strengthen on-chain transparency, and introduce more high-quality projects and innovative functions to build a fair and secure crypto asset ecosystem.
2. Thinking behind the decision
Through these three decisive and timely actions, our core considerations can be summarized as follows:
Defending market fairness
Low-price off-site purchases or project failures may undermine the on-chain allocation logic and harm the interests of rule-abiding users. No one is allowed to take advantage of the opportunity to disrupt fairness.
Maintaining ecological health
Clear, transparent and orderly token issuance and circulation are the cornerstones of the long-term development of the ecosystem. Any abnormal behavior that may erode this foundation will be actively corrected.
Fulfilling platform responsibilities
Whether it is external violations detected or market value management errors of partners, they cannot be a reason for users to suffer losses. JuCoin is willing to take responsibility and fill the gap with substantial measures.
3. Guidelines for action throughout
Every decision made by JuCoin is based on a set of action guidelines that run through the entire process:
Quick response: When risks are discovered, the emergency plan is immediately activated to prevent the problem from being delayed or spreading.
Transparent communication: Communicate with the community through announcements, explain the reasons for decisions and subsequent plans, and maintain information symmetry.
Be responsible and accountable: Even if it is necessary to sacrifice the scale of fundraising or use the margin in the short term, we will resolutely implement the "refund, compensation or guarantee" plan and fulfill our promises to users with practical actions.
As we often say, "Sincere protection of users in a crisis can win more trust than any successful fundraising."
4. Looking to the future: Trust creates long-term value
JuCoin knows that building a sustainable and reliable trading platform requires not only technology and liquidity, but also a sense of security in the hearts of users. JuCoin has proactively refunded and guaranteed many times, not only to solve current problems, but also to pave the way for the future:
Build brand credibility: Let users see that we truly care about and protect their assets.
Enhance user stickiness: Users who have experienced platform protection are more likely to become loyal supporters.
Attract high-quality projects: In a fair and secure environment, high-quality projects are more willing to choose JuCoin to go online.
Conclusion
JuCoin's decisive handling and response to the three IEO incidents stems from our unchanging belief of "user interests first". Through full refunds, token gifts and price-break guarantees, we not only fulfilled our promises to users, but also established a responsible platform image in the industry. In the future, JuCoin will continue to uphold this principle and work with the community to jointly create a fair, secure and sustainable crypto asset trading ecosystem.
Thank you for your trust and support. We are always on the road.