Scammers can use famous and influencer personalities as advertising faces to gain the trust of their target audience. They attract attention by including the names of celebrities and influencers in all content such as flashy photo and video shoots, brochures, and social media promotional texts. The target audience may fall victim to scams, believing they can make professional investments by trusting celebrities.

Phishing is one of the most preferred methods by scammers. When carrying out phishing, scammers send users fake emails, messages, or notifications that are very close to reality. In this way, they aim to gain access to the funds and private keys of users' crypto wallets.