#bnb

The crypto exchange Binance launches an unprecedented service

The era of crypto interactions reaches a new milestone with ReachMe.io, the paid messaging service launched by Binance and supported by BNB. This service allows users to interact directly with opinion leaders, for a transaction in crypto. In 48 hours, the platform attracted 3,262 users and generated $24,000. An initiative that strengthens the utility of BNB and raises questions about accessibility and monetization of exchanges in the Web3 ecosystem.

A paid messaging platform backed by BNB

"All fees collected will either be donated to charities or reinvested in the BNB Smart Chain ecosystem." This is how Changpeng Zhao (CZ), founder of Binance, justified this on March 28, 2025, on platform X (formerly Twitter) the launch of ReachMe.io.

Indeed, the concept is simple: each message sent via the platform is charged 1 BNB, after initially being tested at 0.1 BNB.

The first results are already visible:

3,262 users have registered on the platform in two days;

1,358 opinion leaders have joined the conversation;

$24,000 has been generated from completed transactions;

This messaging is based on a scalable pricing model, initially at 0.1 BNB, then fixed at 1 BNB per message.

Binance's goal with this initiative is twofold: to provide direct access to crypto personalities in order to reduce spam and irrelevant requests. This approach could increase demand for BNB, which would consolidate its role in the ecosystem.

However, the implementation of such a pricing filter raises a debate about the accessibility of exchanges and the monetization of interactions in Web3.