Honestly, I think Binance will use this primary market operation to activate the secondary market. If they can create a wealth effect with Mubarak on the spot market, it might encourage people in the secondary market to start spreading the word. This could potentially ignite a secondary market altcoin season; at least a localized bull market in the secondary market is possible. I'm telling you, the secondary market is currently stagnant, and the exchange's income will definitely be affected. There are very few people in the secondary market learning about the primary market.