Active User Impact (#ActiveUserImpact ) refers to the influence that active users of a platform, app, or service have on user growth, retention, and loyalty.

Some key aspects of Active User Impact include:

1. Content Creation: Active users can generate valuable content, such as reviews, comments, or posts, that attract new users and improve the user experience.

2. Word Spread: Active users can recommend the platform or app to friends and family, which can increase the user base.

3. User Retention: Active users can help keep other users engaged with the platform, which reduces the churn rate.

4. User Experience Improvement: Active users can provide valuable feedback that helps improve the platform or app, which can increase user satisfaction.

5. Community Influence: Active users can become opinion leaders within the community, which can influence the perception and behavior of other users.

To measure Active User Impact, metrics such as:

- User retention rate

- User growth rate

- User engagement level (e.g. session time, interactions)

- User generated content quality

- User satisfaction level

By understanding and measuring Active User Impact, companies can develop strategies to encourage user participation and engagement, which can lead to more effective user growth and retention.