MicroStrategy has been actively acquiring Bitcoin since August 2020, when it made an initial investment of $250 million, citing declining returns from cash and other macroeconomic factors. As of December 8, 2024, the company held approximately 423,650 bitcoins, valued at around $42.43 billion, making it the largest corporate holder of Bitcoin. This significant accumulation led to MicroStrategy’s inclusion in the Nasdaq-100 index on December 23, 2024. 
The hashtag #MicroStrategyAcquiresBTC has been used to highlight the company’s ongoing Bitcoin acquisitions and its role as a major corporate player in the cryptocurrency market. As of July 2024, MicroStrategy’s Bitcoin holdings were valued at $15.2 billion. 
This strategy has sparked discussions about the potential impact on Bitcoin’s long-term price and whether other companies might adopt similar approaches. 
As of January 29, 2025, MicroStrategy’s stock (MSTR) is trading at $335.93, reflecting the market’s response to its Bitcoin investment strategy.
