PART 2

THE FALL OF TELEGRAM GAMES

What Went Wrong With Tap-to-Earn Games?

Fast forward to today, Telegram has shifted its focus to tap-to-earn games. These are simple mobile games integrated within the app that promise users small rewards for playing. Unfortunately, this strategy has not resonated well with users. Here’s why:

1. Lack of Real Rewards

Unlike Notcoin, which had perceived value during the crypto boom, tap-to-earn games offer insignificant rewards that fail to motivate users. The “earnings” are often so small that they don’t justify the time spent playing.

2. Repetitive Gameplay**

Tap-to-earn games on Telegram lack depth and creativity. Many users find them boring and repetitive, with no sense of long-term engagement. This has led to a decline in user interest.

3. Overcommercialization

Many of these games feel like a desperate attempt to monetize the platform. Ads and in-app purchases are heavily promoted, turning off users who initially joined Telegram for its ad-free experience.

4. Competition from Better Alternatives**

With platforms like Axie Infinity and STEPN offering legitimate play-to-earn opportunities backed by blockchain technology, Telegram’s tap-to-earn games pale in comparison. Users are more likely to gravitate toward platforms offering meaningful rewards and engaging experiences.

The Missed Opportunity

Telegram had a golden opportunity to lead the way in integrating crypto-like systems into a mainstream messaging app. However, the shift from Notcoin to tap-to-earn games reflects a lack of long-term vision. Instead of evolving the Notcoin ecosystem into a legitimate blockchain-based rewards system, Telegram opted for a less compelling model.

Conclusion

Telegram’s success with Notcoin demonstrated the power of gamified incentives in driving user growth. However, its current approach with tap-to-earn games falls short of expectations. To regain its innovative edge, Telegram needs to revisit its roots and focus on creating meaningful, engaging, and rewarding experiences for its users.

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