Binance Alpha Updates Points Rules With New Coin Bonus Season

Key Takeaways

Binance Alpha launches New Coin Bonus Season starting Sept. 4, 2025.

Purchases of newly airdropped or TGE tokens earn extra Alpha trading volume points for 30 days.

BSC tokens get 4x points, while tokens on other chains earn 2x points.

Older tokens or those without Alpha airdrops/TGEs will no longer qualify for point bonuses.

Binance Alpha Adjusts Points Rules

Binance announced an update to its Alpha Points program, set to take effect on Sept. 4, 2025 at 00:00 UTC, introducing the New Coin Bonus Season.

The new structure incentivizes trading of fresh tokens launched via Binance Alpha airdrops or TGEs (Token Generation Events). Purchases within 30 days of launch will earn boosted Alpha trading volume points.

BSC tokens: 4x Alpha trading volume points

Other chain tokens: 2x Alpha trading volume points

Older tokens (>30 days since Alpha launch/airdrop): No bonus

Points+ Leaderboard

To complement the changes, Binance has also launched a “Points+” leaderboard in the Binance Wallet Alpha interface, making it easier for users to track their rewards and participate in the New Coin Bonus Season.