According to BlockBeats, Bitcoin's search interest on Google reached a score of 34 in March 2025, marking the highest level of the year. This represents a 26% increase compared to January and February, which had scores of 31 and 27, respectively. This surge indicates a reversal in the declining trend observed since November 2024.
Similarly, Ethereum's search interest also peaked in March, reaching a score of 19, slightly up from 16 in February. Analysts suggest that the increased interest in Bitcoin and Ethereum may reflect renewed curiosity among retail investors, outperforming the trends seen earlier in 2025.
A broader theory for the rise in Bitcoin interest could be linked to the newly announced U.S. tariffs, which may have reignited narratives around Bitcoin as "digital gold" and a "store of value," particularly amid heightened geopolitical or macroeconomic tensions. Supporting this theory, the BTC to SPX ratio has risen over 8% since the announcement of tariffs on April 2, known as "Liberation Day."
