According to BlockBeats, OpenAI has announced the rollout of an enhanced memory feature for ChatGPT, available to all Plus and Pro users starting today. This feature allows the AI to reference past conversations to deliver more personalized responses, catering to users' preferences and interests. Users have the option to disable the memory feature or opt out of referencing past chats entirely in the settings. This enhancement aims to improve the utility of ChatGPT in writing, advice, and learning applications.