He Yi, co-founder of Binance, published an article titled 'Meme Learning Notes' on Binance Square, sharing her thoughts on topics such as subculture, Doge tokens, long-termism, and investment advice.
He Yi pointed out that excellent memes can cross cultural boundaries, and within every culture, there are certain groups that resonate deeply with specific memes. Memes are a form of 'silent thunder,' the ultimate expression of crowd emotions, and a challenge and impact of subculture on mainstream culture.
When talking about Doge, He Yi stated: There is only one Doge, and it is an important chapter in the history of the development of cryptocurrency culture driven spontaneously by the community. Although Elon Musk's preference has pushed Doge into the mainstream spotlight, it also means that subculture is being rapidly mainstreamed. She emphasized that while memes belong to the attention economy, they are not just about attention. If everything is just a fleeting trending topic, it is destined to be short-lived.
Regarding long-termism, He Yi mentioned that she does not trade but chooses to hold long-term, which stems from her belief in value investing. When running a business, she also adheres to the philosophy of long-termism.
In the concluding part of the article, He Yi also shared some investment advice, stating that all her assets are in tokens, but her way of holding long-term may not be suitable for everyone. However, there is one principle to consider: earn certain money, such as cycle, product head principle, and allocate at least 20% in tokens. For leveraged and high-risk tokens, He Yi advised not to exceed 10% of disposable assets.
