Dubai’s Virtual Assets Regulatory Authority (VARA) has issued a stern warning: several companies are falsely claiming to be part of a prestigious pilot program for real estate tokenization. According to the authority, this deceptive behavior violates Dubai’s laws on virtual assets and poses a threat to trust in the initiative.
🏗️ What’s Going On?
On March 19, Dubai, in collaboration with the Dubai Land Department (DLD), launched a limited pilot project aimed at transforming the real estate market through blockchain-based tokenization of physical assets.
However, not all firms that claim to be involved are actually authorized participants. VARA has made it clear that only entities formally approved by both DLD and VARA are allowed to participate in this initiative.
🧯 Warning Against Misleading Promotions
“Any company presenting itself as part of the pilot without our explicit approval is misleading the public and breaching the law,” the regulator stated. While no specific names were mentioned, the message is clear: Dubai is serious about transparency and compliance in its virtual asset ecosystem.
💰 Tokenized Real Estate – A Market of the Future?
This pilot project could reshape the region’s real estate landscape. Projections suggest that by 2033, tokenized real estate transactions could represent up to 7% of the market, totaling over 60 billion AED (around $16 billion USD).
The goal is to position Dubai as a global hub for technological and digital asset innovation, and tokenizing real-world properties is a central pillar of that vision.
🧠 The Bigger Picture: Token2049 and Fraud Concerns
The warning comes just days before the Token2049 conference, a major event for the crypto industry in Dubai. However, earlier this March, prominent crypto investigator ZachXBT warned that such events often attract scammy projects and questionable actors.
With this move, Dubai is sending a clear message: those who want to be part of the digital future must play by the rules.
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