plastic

Plastic, a forward-thinking startup on a mission to personalize AI, has raised an impressive $5.35 million in pre-seed funding to tackle one of the most pressing challenges in artificial intelligence — building AI that truly understands individuals.

The funding round was led by Variant Fund, White Star Capital, and Betaworks, with additional support from Mozilla Ventures, Seed Club Ventures, Greycroft, Differential Ventures, and a group of influential angel investors, including Scott Moore, Yasmin Razavi, and Thomas Euler.
The Problem with “One-Size-Fits-All” AI
Despite the rapid growth of generative AI, most tools still operate with a serious flaw: they serve the average user.

This approach leads to:
Generic outputsUser frustrationLimited adaptability

In short, today’s AI doesn’t know you. It lacks social cognition — the ability to understand context, remember preferences, and evolve with the user. That’s where Honcho comes in.
Introducing Honcho: The API That Powers Personally Aligned AI

Plastic’s solution is Honcho, a hosted platform and API designed to give AI agents social awareness and adaptive memory. Developers can now integrate personalized context into their LLM-based apps without the heavy lift of building infrastructure from scratch.
Key Features of Honcho:

Flexible memory that evolves with user interactionsReal-time user insights to fine-tune AI outputs on the fly
Natural language API that delivers relevant context with every inferenceAmbient operation — no extra effort required from the user

With Honcho, AI becomes less of a tool and more of an individually aligned agent, capable of understanding and reflecting your unique identity.
From Platform to Network: The Vision Ahead

The release of Honcho’s hosted platform marks just the beginning. Plastic’s bigger vision is Honcho as a network — a shared data layer where user representations can sync across all your AI-powered apps.

This means:
A consistent, personalized experience across different platformsRicher identity modeling that mirrors your real-world selfUser ownership of the data that fuels personalization
In essence, Plastic is building the foundation for a decentralized, identity-centric AI future.
Why This Matters: Redefining AI Alignment

Plastic’s core mission is bold yet deeply relevant in today's digital age:

“Your AI should be an extension of you. You should dictate how it's aligned. And you should own the data used to do it.”

This philosophy challenges the status quo of centralized data control and impersonal algorithms. With the support of mission-aligned investors, Plastic is now scaling up the talent, compute, and growth needed to bring this vision to life.
Final Thoughts
As AI becomes more embedded in our lives, personal alignment is no longer optional — it's essential. Plastic and Honcho are leading the charge to ensure AI understands us, adapts to us, and ultimately works for us.
Welcome to the era of personally aligned agents.
🚀 Ready to build smarter, more human AI?

Early access to Honcho is now live.

Developers can start creating intelligent, context-aware AI agents today.

That's it for today folks,
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