Goblintown

In May 2022, Alex Taub and his co-founders saw an opportunity, and in just 10 days, they launched Goblintown, an NFT project that broke all the rules in the NFT field at the time.
As one of the three founders of Truth Labs (now Truth Arts), Taub and his co-founders built a completely counter-cultural platform with no roadmap, no utility, no Discord, free-for-all, and anonymous creators at the time.
Subverting the standard NFT model and reaping huge rewards, Goblintown was minted in just 45 minutes and quickly became popular, known for its unique goblin art and unique Web3 narrative.