According to a report by PANews, Bitwise CEO Hunter Horsley stated that Ethereum does not compete with Bitcoin, but rather with Web 2.0 and traditional financial service software. He predicts that within the next 6 to 12 months, the industry will gradually move away from the 'CoinMarketCap' era, no longer viewing all crypto assets as homogeneous products. There exists a diversity and differentiation of opportunities between different blockchains, similar to how the technical foundations of iPhone applications are similar but their use cases vary.

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