Crypto has spent years figuring out how tokens relate to infrastructure—but the focus on how tokens connect with consumer products is new. And that shift will push crypto way further into the mainstream than any infra breakthrough ever could.
something to consider: before IG, people would never share the personal shit they put on that platform. it was considered private. my business. no one cared. while it's hard to think that money, considered insanely private today, could be more social -- crypto shows a lane there.
an interesting GTM approach for any emerging tech (see: crypto) is evoking the response "how did you do that?"
which means: start with a product showcasing the end result, make that relationship sticky, then market that product as an example of the tech to license/leverage.