Midjourney marks an important step forward in the AI video generation sector with its new V1 model. This model allows users to upload an image or use images created by other Midjourney models to generate four videos of five seconds each. Access to V1, as with previous image models, is exclusively through Discord and limited to the web, at least at the time of launch.
V1: Midjourney challenges the tech giants in video generation with AI
With this launch, Midjourney enters direct competition with large companies like OpenAI, Runway, Adobe, and Google. These entities are developing AI video models with a commercial focus, aiming for controllable solutions for sectors like Hollywood and advertising. However, Midjourney maintains a distinct position, primarily targeting creativi e artisti with its image AI models, and now with the addition of V1, it projects towards new forms of artistic video expression.
The CEO David Holz stated that V1 represents only the first step towards a much broader vision: the creation of AI models capable of real-time simulations of open worlds. This means preparing for models that go beyond the simple generation of B-roll or advertising clips, aiming to create vivid and dynamic virtual scenarios.
Introducing our V1 Video Model. It’s fun, easy, and beautiful. Available at 10$/month, it’s the first video model for *everyone* and it’s available now. pic.twitter.com/iBm0KAN8uy
— Midjourney (@midjourney) 18 giugno 2025
Features of Midjourney V1: customization and control of the video experience
Midjourney V1 offers various customization options for its users. It is possible to choose between automatic or manual animation, as well as describe specific animated behaviors through text. Additionally, the model allows for adjusting the camera movement and the subject, with “low” or “high” mobility options.
Initially, the videos produced last five seconds, but users can extend them up to a total of 21 seconds, reaching four extensions of four seconds each. The first demos show fantasy-type creations, not yet extremely realistic, but with positive feedback from the target audience.
Midjourney under legal pressure: the challenges of copyright
The release of V1 occurs just a few days after the opening of a legal case brought by two major Hollywood studios, Disney and Universal. They accuse Midjourney of violating copyright through the use of protected characters like Homer Simpson and Darth Vader in the images generated by the AI.
These accusations place Midjourney at the center of a heated debate on the use of protected content in artificial intelligence models, raising legal and moral issues that the company will have to address in order to continue its innovative path.
Future prospects: 3D and real-time simulations
In addition to the V1 model, Midjourney has announced the intention to develop further AI technologies for the production of 3D rendering and real-time models. This long-term roadmap aims to radically transform the way digital content is created, fostering increasingly sophisticated immersive experiences.
The combination of AI video generation and 3D simulation capabilities could pave the way for new tools for artists, developers, and content creators, shifting the focus from simple images and clips to interactive digital universes.
midjourney introduce la generazione di video e sta superando tutte le mie aspettative. pic.twitter.com/lWqakbSTVV
— Phi Hoang (@apostraphi) 18 giugno 2025
Impact and potential of Midjourney V1 in the AI market
Midjourney V1 represents a significant breakthrough in automatic AI video generation, with a strongly creative footprint. Although the model is still in its early stages and has limitations in video duration and realism, it opens new opportunities for artists and digital creators. The control over animation and movements allows for personalized experimentation, while the future expansion towards 3D and simulations promises a remarkable evolution.
Despite the legal challenges, Midjourney confirms itself as a key player in an increasingly competitive and dynamic AI market, offering tools that aim to combine advanced technology and creativity.
It is recommended for anyone interested in the potential of AI video to closely monitor the developments of Midjourney, participate in the demos, and consider how these new technologies can integrate into their creative or professional projects.