The Trump family is once again making headlines — this time in the crypto world. Their stake in World Liberty Financial, a fast-growing stablecoin venture, has quietly dropped. In less than two weeks, DT Marks DEFI LLC, the Trump-controlled parent company, cut its ownership from 60% to about 40%. It’s a significant shift that has sparked speculation about motives and profits. And with the GENIUS Act looming, the timing couldn’t be more interesting.
Trump Trims His Stake in World Liberty
DT Marks DEFI LLC, once holding 75% of World Liberty Financial, has now cut its position down to 40%. That’s a big move in a short time. The first reduction came in January when their share fell from 75% to 60%. Then, sometime after June 8, it dropped further to just 40%.
Why the change? While nothing is confirmed, market watchers think the family wanted to cash in. After all, World Liberty is growing fast, and Trump’s crypto arm could be worth $1.7 billion — similar to Circle, the NYSE-listed stablecoin giant. A partial sell-off could have earned the family $190 million, with Trump personally walking away with an estimated $135 million. Not bad for a side hustle.
The Rise of World Liberty Financial
Trump launched World Liberty Financial in September 2024, right before the heat of his presidential campaign. The platform promised a “financial revolution,” offering tokens with tight restrictions and massive hype. At first, $30 million flowed in, with 75% of the profits reportedly funneled to the Trump family.
Things escalated quickly. By January 2025, token sales had exploded. Within just 29 hours, the family and their close circle had sold more than $200 million worth of World Liberty tokens. By March, the company had raised $550 million total. That same month, it introduced USD1, a stablecoin tied to the US dollar — giving the project new credibility.
Even bigger, a UAE company agreed to use USD1 for a $2 billion crypto exchange investment. That gave World Liberty a serious boost and global backing.
Trump’s Crypto Push Fuels Regulatory Fire
The Trump name may be big in business, but it’s also now tangled in crypto policy. Trump has been vocal about passing the GENIUS Act — a bill to regulate stablecoins. The Senate already gave it the green light. Now, he’s urging the House to act fast.
But critics smell conflict of interest. Trump is both pushing legislation and profiting from the very industry he wants to regulate. That’s why lawmakers are calling for investigations into his crypto ties. From social media to behind-the-scenes lobbying, he’s using all his power to shape the future of digital assets.
Still, Trump calls the GENIUS Act “incredible.” He believes it will make America the top dog in the digital economy. Whether that’s for the nation or his net worth remains up for debate.
Trump’s Family Firms Stake Their Claim
Trump’s children aren’t just watching from the sidelines. They’re knee-deep in the crypto game. New companies — DJT Jr DEFI LLC, ET DEFI LLC, and BWT DEFI LLC — were all set up in Delaware in mid-2024. Each bears the initials of Don Jr., Eric, and Barron.
They hold slices of DT Marks DEFI LLC, making them key players in World Liberty’s success. Together, this network of family-run firms has reshaped how political families dive into tech. The Trumps aren’t just selling hats anymore — they’re selling coins, tokens, and possibly a future digital dollar.
Their crypto involvement, paired with political power, creates a unique blend of business and policy influence. Critics argue it’s dangerous. Supporters call it smart. Either way, the stakes are real.
Trump, World Liberty, and the High-Stakes Crypto Game
The Trump family’s evolving stake in World Liberty signals a new era for political money moves. Selling down from 75% to 40% could mean a big payday — or just a strategic shift. Either way, they remain deeply involved in a fast-changing industry.
As the GENIUS Act moves closer to becoming law, the timing of these changes raises eyebrows. With billions at stake, both in tokens and policy, Trump is shaping the crypto conversation like no other president before him. Whether for liberty or legacy, his crypto footprint just keeps growing.
