The competition in crypto iGaming is unrelenting. Operators fight for a limited pool of high-value players while costs climb and platform restrictions make crypto casino ads a constant challenge.
For brands like Jackbit, which offer a strong product but need consistent user acquisition, the key lies not in shouting louder but in targeting smarter.
Coinzilla, an advertising platform tailored to crypto and finance audiences, has become a go-to option for iGaming brands looking to bridge the gap between visibility and conversion.
This article explores how Jackbit leveraged Coinzilla to solve persistent growth challenges and what other crypto casinos can learn from their approach to campaign strategy.
Why Jackbit Needed Better Casino Ads Despite a Strong Product
Jackbit launched in 2022, joining a highly competitive space with a modern crypto-first casino and sportsbook. It offers over 7,000 casino games, live dealer options, and sports betting on events ranging from football to esports.
From a product standpoint, Jackbit ticked most boxes. It had a responsive user experience, a vast game catalog, and attractive features like zero wagering on select promotions and fast crypto withdrawals. But like many crypto casinos, Jackbit struggled to turn paid traffic into real players. Visitors would land on the platform, look around, and leave. Those who did register often failed to engage or deposit.
Part of the issue was ad fatigue across traditional platforms. Jackbit tried several networks, but most produced discordant results. Either the quality of traffic was low, or the campaigns consumed a budget with limited returns. They needed a way to attract the right kind of user, someone familiar with crypto and actively looking for a casino experience.
Scaling Casino Ads in the Crypto Market
Crypto casino ads bring a unique set of complications. Many mainstream ad platforms either ban or heavily restrict content related to gambling and crypto. Even when ads are allowed, the targeting options are limited, and costs can be unpredictable. The result is a fragmented user acquisition funnel with no clear path to optimization.
Moreover, the players in this niche are extremely ad-literate. They’re used to clickbait offers and are often skeptical of promotions that sound too good to be true. Brands must work harder to earn trust and attention, especially when aiming for key regions such as the US, UK, and Western Europe.
Jackbit faced all of these obstacles at once. They were not just looking for scale; they needed measurable user quality. Registrations were only useful if those users became real customers. That required better targeting, placements, and alignment between ads and user intent.
How Jackbit Got Results with Crypto Casino Ads
In September 2024, Jackbit began working with Coinzilla on a multi-month campaign to increase traffic, improve conversion, and strengthen brand visibility.
Unlike broader platforms, Coinzilla specializes in crypto and finance. This gave Jackbit access to a high-intent audience already engaged with similar content and more likely to convert.
Rather than relying on a single ad format, Coinzilla helped Jackbit launch a blended campaign that combined Display, Native, and Popunder ads. Each format served a distinct purpose. Display ads focused on visibility across premium publishers. Native ads drove engagement by integrating within editorial content. Popunder ads ensured continued presence even after the initial interaction.
The campaign ran globally but focused its targeting on priority markets. Coinzilla worked closely with Jackbit’s team to optimize for device compatibility, creative performance, and cost efficiency. Ad placements were continuously reviewed, with adjustments made to bid strategies and budget allocations based on live performance data.
By March 2025, the campaign had produced the following outcomes:
Over 14.4 million ad impressions across relevant channels
More than 1 million new visitors to the Jackbit platform
A 0.58% click-through rate, more than double the industry average
608 user registrations during the campaign window
A 12% conversion rate from click to registration
Beyond the numbers, what mattered most was user intent. Many registered users deposited and engaged with the platform over time, signaling that the traffic quality aligned with Jackbit’s business goals.
Why It Worked and How Other Brands Can Apply It
Jackbit’s success didn’t come from luck or a massive budget. It came down to relevance, timing, and execution. Here’s why their campaign with Coinzilla delivered and how other crypto casinos can do the same:
1. Audience-First Targeting
Coinzilla’s crypto-specific publisher network meant Jackbit’s ads landed in front of users who already understood crypto, gambling, or both. This is key when running casino ads, as the context matters.
If you’re marketing a crypto casino, blasting your ads on general entertainment sites won’t cut it. You need pre-qualified users already in the funnel or at least know that crypto casinos exist.
2. Campaign Variety
Too many brands rely on a single ad type. Jackbit’s mix of Display, Native, and Popunder ensured their message reached users at different stages of engagement. The Display caught attention, Native added trust, and Popunders boosted conversion.
Replicating this strategy doesn’t require a huge ad budget. It just means diversifying your placements and testing formats that match your brand’s goals.
3. Real-Time Optimization
Coinzilla didn’t just launch a campaign and walk away. They constantly monitor:
Geo performance
Device type interactions
CTR by placement
Budget vs. ROI by region
That level of granular optimization helped Jackbit avoid waste and double down where the traffic converted best.
4. Custom Creatives That Convert
Forget cookie-cutter banner templates. Jackbit used creatives aligned with their brand, promotions, and seasonal offers. Coinzilla helped build those visuals and adjusted them over time.
Crypto casino players expect more than flashing “100% Bonus” ads. Smart creatives that show the platform’s unique features (like instant payments or zero wagering) make a much bigger impact.
Final Thoughts
Advertising in the crypto casino industry comes with a steep learning curve. Brands need a plan that combines the right audience, format, and message, executed precisely and refined with data.
Jackbit’s campaign with Coinzilla didn’t rely on gimmicks or inflated promises. It worked because it reached the right users at the right time with ads aligned with user intent. That’s the formula more crypto casinos should be aiming for.
As the iGaming industry grows more competitive, casino ads need to do more than generate clicks. They need to attract users who convert, deposit, and engage long-term. Coinzilla’s model proves that this is entirely possible with the right tools and strategy, even in one of the most challenging online advertising environments.