[Context]
Founded in 2017 by Changpeng Zhao (or CZ), Binance has cemented its position as the leading digital asset platform, offering a wide range of services. The platform provides features such as spot trading, futures, staking, and a non-custodial wallet. Known for its low fees, high liquidity, and antifragile security measures, Binance also operates its own blockchain, Binance Chain, and its native token, called BNB.
[Escalating Whale Presence]
Since 2023, whales have been increasingly active on Binance, as mirrored by CryptoQuant’s whale ratio metric: the indicator bottomed at 0.08 during the summer of 2023, and has since (momentarily) reached values of 0.77 and 0.76 in 2024 and 2025, representing an 863 percent increase. Between the summer of 2023 and today, the whale ratio has increased by 400%.
[How Binance Users Behave During Elevated Volatility]
During moments of elevated volatility in 2025, Binance users have shown a strong preference for holding assets rather than selling, alongside sustained trading activity in higher beta cryptocurrencies.
Data indicates that bitcoin inflows to Binance from both whale and retail investors have dropped to cyclically low levels, signaling a reluctance to sell during volatile market conditions. This trend, monitored around mid-June 2025, suggests that investors anticipate further spot price upside, reflecting confidence and long-term commitment despite market volatility.
[Looking Forward]
Binance is well-positioned to retain its market share in the near term due to its scale, liquidity, and ecosystem. Ceteris paribus, Binance’s current market leadership will likely persist, if the regulatory and competitive environment remains stable. Increasing whale presence further supports Binance's established position.
Written by oinonen_t
