Frank Kasonso’s journey on Binance Square proves that great content + consistency + engagement = growth in the Web3 space.
From Binance Bootcamp grad to award-winning creator, he’s cracked the code on building a loyal audience.
His secret? Keep your content simple, stay real, and push for better rewards for creators
The Web3 world moves fast—so fast that if you blink, you might miss the next big thing.
But what doesn’t change? The need for quality content and engaging creators who make sense of it all. That’s exactly why Binance Square is becoming the go-to platform for crypto and Web3 conversations.
Among its most influential voices is Frank Kasonso. He’s a Community Manager at BCVLTD, a two-time Binance Square award winner (2023, 2024), and a creator with over 100K followers. His content is educational, insightful, and—most importantly—easy to understand.
We sat down with Frank to talk about his journey, his strategies, and how new creators can grow on Binance Square. Let’s dive in.
Like most great stories, it started with an opportunity. I joined the Binance Bootcamp Program under Kwon, who was the Bootcamp Manager at the time. After graduating, our manager encouraged us to create content on what was then called Binance Buzz (later Binance Feed, and now Binance Square).
I saw the potential. A crypto-focused platform with an engaged audience? That’s rare. I wanted to be part of a space that helps users navigate the fast-moving world of crypto. Education is my passion, and Binance Square was the perfect place to share it.
I focused on three things: simplicity, education, and engagement. My content had to be easy to understand, packed with market insights, and tailored to both beginners and experienced traders.
Here’s what worked:
Consistency – Posting regularly kept me relevant.
Value-Driven Content – I shared insights that solved problems and educated my audience.
Engagement – I responded to comments, started discussions, and built real connections.
It wasn’t overnight success—but these steps compounded over time.
Yes! A turning point came when I shared technical analysis on a trending crypto token. The engagement was overwhelming. People appreciated the insights, and the post sparked discussions in the comments.
That’s when I realized this isn’t just about posting—it’s about helping people make informed decisions.
Everyone here cares about crypto. Unlike mainstream social platforms, where crypto content can get drowned out, Binance Square is a dedicated space for Web3 discussions. That means more engagement from crypto-focused users, greater visibility for relevant content, and access to a truly global audience interested in Web3.
For creators looking to build authority in the industry, Binance Square is the place to be.
One word: monetization.
Creating high-quality content takes time and effort. But without financial incentives, it can be discouraging. Passion drives me—but I believe Binance Square could introduce better monetization features to support creators.
Another challenge is advanced analytics. Understanding audience behavior helps refine content strategies, and having more data insights would be a game-changer.
For anyone just starting on Binance Square, my advice is simple: focus on providing value, as quality content will always attract an audience. Stay authentic by being genuine and transparent, as trust is built over time.
Engage actively with your audience, since meaningful interactions create lasting connections. Be patient—rather than rushing to gain followers, prioritize building credibility, and the right audience will follow.
Success on Binance Square isn’t just about numbers—it’s about impact. Stay consistent, refine your strategy, and most importantly, enjoy the process.
Frank’s journey is proof that strategic content creation, engagement, and authenticity lead to growth. From his early days as a Binance Bootcamp graduate to becoming an award-winning creator, his success is built on providing value, staying consistent, and fostering real connections.
His biggest takeaways for aspiring creators:
Focus on value over virality.
Be real—authenticity builds trust.
Engage—crypto is about community.
While challenges like monetization remain, Frank believes Binance Square has huge potential for crypto educators and influencers. As the platform evolves, the role of dedicated content creators will be key in shaping its future.
Want to grow your audience on Binance Square? Follow Frank’s lead: Create, engage, and add value.
